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Showing posts from September, 2023

OSP: Zendaya CSP - Language and Representations

 Read  this Vox article on what makes Zendaya a great celebrity . Answer the following questions: 1) What was the 2015 Oscar controversy involving Zendaya?  That was when Zendaya, age 19, happened to appear on the red carpet in a white silk gown, with her hair in dreadlocks — and on E’s  Fashion Police ,  Giuliana Rancic commented , “That hair is swallowing her. I feel like she smells like patchouli oil.” An offscreen (and never-identified) voice added, “Or weed.” 2) How did Zendaya control the narrative of that controversy? Outrage followed thick and fast, with  commenters   across   the internet  decrying the  Fashion Police  segment as racist.   And in the ensuing controversy, Zendaya could easily have let those commenters position her as the passive victim of Rancic’s ignorance. Instead, she rapidly took control of the narrative herself. 3) What examples are provided of Zendaya using her celebrity to raise issues of race and social justice? “There is already harsh criticism of Afri

OSP: Influencers and celebrity culture

1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to  our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? Ordinary users can upload their own content. Content is posted first than filter or judged by audiences after. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  The world is shrinking and is more connected than every with technological progress. 3) How do influencers reinforce capitalist ideologies?  Most influencers promote consumption and materialism through promotions.  4) How can YouTube and social media celebrity content be read as postmodern, an example of hyperreality?  Videos like vlogs are edited to give a preferred view of the youtuber's life r

OSP: Clay Shirky - End of audience

  1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? Have access to people all around the world. Email and exchange files with people at university. Provides us with mass amounts of information. 2) What are the negatives or dangers linked to the development of the internet? Bullying and abuse takes place. Lots of frauds, scams everywhere Pornography. 3) What does ‘open technology’ refer to? Do you agree with the idea of ‘open technology’? If we want a free society with freedom of speech and equal opportunity that technology should be open. Open technology refers to how anyone can express their opinions online without having to go through an entire process of regulation. 4) Bill Thompson outlines some of the challenges and questions for the future of the internet. What are they? The digital information is hard to control in an open world because this arrives in a more manipulative form. You can select whic

Magazines: Final index

  1)  Magazines: Front cover practical task 2)  Magazines: GQ - Language and Representation 3)  Magazines: GQ - Audience & Industry 4)  Magazines: The Gentlewoman - Language and Representations 5)  Magazines: Front cover practical task LR  - N/A 6)  Magazines: The Gentlewoman - Audience and Industries 7)  Magazines: Industries - the appeal of print and independent magazines

Magazines: Industries - the appeal of print and independent magazines

  1) Writer's Edit journal article Read this excellent  Writer's Edit academic journal article on the independent magazine industry  and answer the following questions: 1) What is the definition of an independent print magazine? A magazine which is published without the aid from a large corporation. 2) What does Hamilton (2013) suggest about independent magazines in the digital age? Small printed magazines are steadily growing even while print is declining. 3) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling? They struggle to keep reader from switching to online. 4) What does the article suggest about how independent publishers use digital media to target their niche audiences? They maintain a good online presence. 5) Why is it significant that independent magazines are owned and created by the same people? How does this change the creative process and direction of the magazine? They can de

Magazines: The Gentlewoman - Audience and Industries

  1) Media Magazine feature: Pleasures of The Gentlewoman Go to  our Media Magazine archive  and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions: 1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines?  The design of Gentlewoman is very simplistic which isn't common due to the mass amounts of magazines being designed as flashy and eye-catching. 2) What representations are offered in the Gentlewoman?   It has representations of a wide range of people such as actors, dancers and writers. 3) List the key statistics in the article on the average reader of the magazine.  Median age .................................... 32 years 22%................................................18–27 years 61% ............................................. 28–46 years 11%................................................ 47–55 years 6%...................................................... 56+ years Female readers