Mr Bush

  1)  Advertising: Introduction to advertising 2)  Advertising: the representation of women in advertising 3)  Advertising: Gauntlett and masculinity 4)  Advertising: Score hair cream CSP 5)  Advertising: Introduction to Postcolonialism 6)  Advertising: Sephora Black Beauty is Beauty CSP

  1) What was Sephora trying to achieve with the campaign? To give credit to the original black founders of makeup innovation. 2) What scenes from the advert are highlighted as particularly significant in the articles? The black screen at the very end is a direct address to the black lives matter movement. 3) As well as YouTube, what TV channels and networks did the advert appear on? Instagram, Facebook and many TV channels. 4) Why does the Refinery29 article suggest the advert 'doesn't feel performative'?   Inclusion of history and all body types, orientations and races,  Black Beauty Is Beauty  doesn’t feel performative . No one feels left out. 5) What is the 15 per cent pledge and why is it significant? Sephora will dedicate 15 percent of its shelf space to black owned businesses. This is significant because they can raise awareness for black store owners. Advertising agency feature The Black Beauty Is Beauty advertising spot was created by global creative agency R/GA. L

1) Look at the first page. What is colonialism - also known as  cultural imperialism?  This is control by one power over a dependent area or people. 2) Now look at the second page. What is postcolonialism?  This is the political or cultural condition of a colony.  3) How does Paul Gilroy suggest postcolonialism influences British culture? Paul Gilroy uses postcolonialism melancholia to reflect the collapse of the British Empire. 4) What is 'othering'? Seeing a particular group of people as different to yourself and the people you interact with. 5) What examples of 'othering' are provided by the article? Black representations were constructed as threats to the "white" British society. 6) What is 'double consciousness'?  One aspect is living in mostly white culture while having your own culture either at home or a different country. This is shown as a liquidity of culture. 7) What are 'racial hierarchies'? It suggests that all people from the sam