Mr Bush

  1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? This advert conveys that the hair cream will get you all the women and conveys that the man is considered as a god as supposed to the women as they are looking up to him and reaching out for him. 2) What representations of women were found in post-war British advertising campaigns? That women were inferior to men since the man was carrying the gun while the women were carrying him. 3) Conduct your own semiotic analysis of the Score hair cream advert: What are the connotations of the mise-en-scene in the image ? You may wish to link this to relevant contexts too. In the image I think that it shows how the cream is supposed to get you to be attractive to women as seen by the image of the man smiling and him being carried by them almost as if he is being praised by them, we can also see a sense of colonialism as they are in the jungle and their costume being of a safari theme. It may

  1) What examples does Gauntlett provide of the "decline of tradition"? The traditional thought of masculinity was to be tough and emotional less however now society is  now focused towards men opening up about their emotions. 2) How does Gauntlett suggest the media influences the way we construct our own identities? Different types of media all showcase us different lifestyles we could adapt into our own. 3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media seems to promote modern liberal values? Post traditionalists of today could be narrow minded and traditional like the older generations. 4) Why does Gauntlett suggest that masculinity is  NOT  in crisis? Men today are finding new identities possibly through the media. 5) Does advertising still reinforce the "conventionally rugged, super-independent, extra-strong macho man" that Gauntlett discusses? Offer examples for both sides of the argument from the wider adver

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). Good use of analysis and media terminology. Points are clearly written and explained out. However, not enough is written in that time frame. Pages have not been filled out all the way. 2) Read  the mark scheme for this assessment  carefully. Write down the number of marks you achieved for the two questions: 5/8; 5/12. If you  didn't achieve full marks  in a question, write a bullet point on what you may have missed. Q1- "Gender is a performance" Women should be "good girls" while men should be "bad boys". Q2- Reinforcing white western beauty standards. 3) For  Question 2  on the social and cultural contexts of gender representations, identify  three  potential points in the mark scheme that you didn't include in your answer. Links to Gillette advert "Boys will be boys". The woman is in a submissive pose (representat

  1) How does Mistry suggest advertising has changed since the mid-1990s? There has been an increasingly more social audience online. There are more images of sexual and gender representation. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? Women were expected to marry, have kids and be a housewife. 3) How did the increasing influence of clothes and make-up change representations of women in advertising? It led to the representation that women are decorative objects rather than people. 4) Which theorist came up with the idea of the 'male gaze' and what does it refer to? Laura Mulvey came up with this theory.The theory is that women are presented as sex objects for men to look at. 5) How did the representation of women change in the 1970s? The "New Woman" has taught to be assertive, confident and powerful. Projecting many terms expected to be masculine. 6) Why does van Zoonen suggest the 'new' representations of women in th

  1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. Props: The brand Marmite can be seen as a hero and a villain to the consumer. Todorov: The advert starts off as a enigma since they are trying to find out whether the person is a Marmite lover/hater. The disequilibrium starts when they start arguing over the choice. The new equilibrium is when the people make up and accept each other's choice. 2) What persuasive techniques are used by the Marmite advert? The advert uses a rhetorical question at the end which intrigues the audience to find out if they are a lover or hater of Marmite. This tricks them into purchasing their product. They also use metaphors from real life examples such as the man cheating on his wife and the dad accepting his son as gay. 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? Publicity is focused upon the future and is showing how someone