Advertising: David Gauntlett and masculinity

 1) What examples does Gauntlett provide of the "decline of tradition"?

The traditional thought of masculinity was to be tough and emotional less however now society is  now focused towards men opening up about their emotions.
2) How does Gauntlett suggest the media influences the way we construct our own identities?

Different types of media all showcase us different lifestyles we could adapt into our own.

3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media seems to promote modern liberal values?

Post traditionalists of today could be narrow minded and traditional like the older generations.

4) Why does Gauntlett suggest that masculinity is NOT in crisis?

Men today are finding new identities possibly through the media.

5) Does advertising still reinforce the "conventionally rugged, super-independent, extra-strong macho man" that Gauntlett discusses? Offer examples for both sides of the argument from the wider advertising industry.

Adverts can do both reinforce and subvert the male stereotypes. Some adverts may try to show men the ideal male body and to be superior and dominant in society. However, other adverts may show men wearing makeup and showing their feelings which subverts the stereotype.

6) Gauntlett discusses the idea of 'girl power' and offers examples from music and film. Does advertising provide evidence to support the idea of 'girl power' or is the industry still reinforcing traditional representations of men and women?

Adverts reinforce the idea of the girl power by emphasising that women can be successful in life without the help of men and they can be independent and strong. However, they will still reinforce the stereotype of western beauty standards and how women should look like. It is very backhanded.

7) Do you agree with Gauntlett's argument under 'Popular feminism, women and men' where he suggests that younger generations are not threatened by traditional gender roles and are comfortable with social changes? Does advertising provide examples either reinforcing or challenging this idea that younger generations are more comfortable with changing gender roles?

I somewhat agree with this statement because there is more freedom to be whoever you want these days. however, stereotypes are still reinforced here and there. 

8) What examples from advertising does Gauntlett provide for the changing nature of gender in society (from the section on Judith Butler's Gender trouble)?

"For a man or woman". This suggests that both genders can strive to be great.

9) Why is advertising such a good example of the 'contradictory elements' that Gauntlett discusses with regards to the mass media? In other words, how does advertising continue to both reinforce and challenge gender stereotypes?

Adverting tries to keep on getting the audience to feel free however keeps on reinforcing some stereotypes.

Media Magazine: Andrew Tate - Masculinity in crisis?

Now read 'Tate Crime' - Media Magazine's analysis of the rise of online influencer Andrew Tate. You can find this in MM83 (p6) in our Media Magazine archive. Answer the following questions:

1) What is misogyny and how does it link to Andrew Tate?

Misogyny is the hatred towards women. Andrew Tate shares many misogynist views such as "women are men's property" and how women can't drive.

2) How does the article suggest Andrew Tate used social media to build up his reputation and following? Tate uses social media to show his controversial statements to the world gaining him attention and views. He also allows others to re upload his views further getting his message out there.

3) Does Andrew Tate's popularity suggest there is in fact a 'crisis in masculinity' - disagreeing with David Gauntlett's view? Due to the growth of Andrew Tate, his messages of misogyny, racism and homophobic views are being influenced to young vulnerable men.