Magazines: The Gentlewoman - Audience and Industries

 1) Media Magazine feature: Pleasures of The Gentlewoman


Go to our Media Magazine archive and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions:

1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines? 
The design of Gentlewoman is very simplistic which isn't common due to the mass amounts of magazines being designed as flashy and eye-catching.

2) What representations are offered in the Gentlewoman?  
It has representations of a wide range of people such as actors, dancers and writers.

3) List the key statistics in the article on the average reader of the magazine. 
Median age .................................... 32 years
22%................................................18–27 years
61% ............................................. 28–46 years
11%................................................ 47–55 years
6%...................................................... 56+ years

Female readers ......................................85%
Male readers ......................................... 15%
ABC1 ............................................................ 76%
AB ..................................................................47%
Average income ...........................£87,255

4) What is The Gentlewoman Club? 
This is the society of the magazine readers which often offers meetups and events.

5) What theorists does it suggest we can apply to the Gentlewoman's club?
We can use Baudrillard. 

6) What does the writer of article suggest they are getting out of their relationship with the magazine?
   Provides the audience with the glimpse of high quality culture and fashion trends.

7) Who are the team behind the magazine?
The creators Gert Jonkers and Jop van Bennekom.

8) How does the Gentlewoman use their website and social media to promote the magazine? 
Website- Show their magazines on the front pages to get viewers to buy.
Social media- Show glimpses of the magazines to generate hype.

9) What are the 'creative collaborations' in the magazine? How do they 'spill over into real life'?
The writers and photographers are used to market their products. The spill into the events they host.

10) How does the article sum up the audience pleasures of the Gentlewoman? 
That is not for everyone and is aimed at a more cultured and high status audience.



2) The Gentlewoman Media kit

Look through The Gentlewoman's Media Kit and answer the following questions:

1) How does the Media Kit introduce the magazine?
Established in 2010, The Gentlewoman is widely recognised as the definitive style title for the modern woman. Intelligent, opinionated and entertaining, it has set a new standard in women’s magazines with its high-quality writing and fashion photography celebrating modern women of style and purpose.

2) On the 'Digital' page, what different sections of the website are there and how do these offer opportunities for audience engagement and interaction? 
Library

A repository of the in-depth profiles of women of great renown and distinc-
tion from past editions of the magazine.

Club
The online home for The Gentlewoman Club and its various activities and

events. Also featuring lively chats with Club members and engaging inter-
views with today’s most fascinating women of note.

• The Calling: a questionnaire for creative visionaries exploring their life’s
work; subjects have included fashion designer Jil Sander, Paola Antonelli
of MoMA and fabulous popstar Alison Goldfrapp.
• The Reader: lively and chatty Q&A conversations with Club members.
Magazine
A précis of each edition of The Gentlewoman with editorial excerpts.
Collaborations
A portfolio of The Gentlewoman’s creative brand partnerships.
Shop

The outlet for The Gentlewoman’s product collaborations, magazine sub-
scriptions and back issues.

3) What are the audience demographics for The Gentlewoman?
Median age .................................... 32 years
22%................................................18–27 years
61% ............................................. 28–46 years
11%................................................ 47–55 years
6%...................................................... 56+ years

Female readers ......................................85%
Male readers ......................................... 15%
ABC1 ............................................................ 76%
AB ..................................................................47%
Average income ...........................£87,255

UK ................................................................. 51%
Europe ....................................................... 23%

USA ............................................................... 18%
Rest of the World .................................. 8%

4) What is The Gentlewoman Club and what does it offer readers?
This is the society of the magazine readers which often offers meetups and events.

5) What Creative Collaborations
None


3) D&AD Award Winner feature


1) How is the magazine described?
The Gentlewoman celebrates modern women of style and purpose, offering an intelligent perspective on fashion through ambitious journalism and photography. Speaking to its audience as readers not consumers, the magazine showcases inspirational women through a distinctive combination of glamour, personality and warmth. From the same publishing house as celebrated magazine Fantastic Man, The Gentlewoman continues the house’s tradition for publishing innovation.

2) What does it say about the content and design of The Gentlewoman?
The Gentlewoman brings together in its pages modern women of great renown and distinction such as Mhairi Black, Elena Ferrante, Zadie Smith, Sofia Coppola, Erin Brockovich and Nicola Sturgeon. Such women exemplify the editorial character of the magazine. The editorial design continues its evolution with the introduction of new typographical and layout elements, along with the magazine’s ongoing commitment to enhancing its photography by working with the leading names in the field.

3) How are the readers described?
Confident, intelligent and stylish, our readers are from a broad range of ages and professions. Characterized by their thirst for cultural entertainment, we have an intimate relationship with readers through The Club (28,000 subscribers). Members are invited to a range of events - exhibitions & walking tours/B.Y.O vinyl sessions/running club - it’s a fantastic resource that strengthens the inclusive character of the brand.


4) Business of Fashion website feature 

Read this Business of Fashion feature on The Gentlewoman - the magazine that is also a club. If you don't want to sign up to the website (free) then you can access the text of the article on Google Drive here (you'll need your Greenford Google login). Answer the following questions: 

1) What events are listed as part of The Gentlewoman Club?
Get together at Pasticceria Marchesi in Milan, sponsored by Prada; a cards night at the Savile Club in London's Mayfair in partnership with Browns Fashion; a day trip to Durslade Farm for 50 people with Paul Smith; a Sonia Rykiel book club; a ghost-story walking tour supported by Sunspel; and a guided tour of Louis Vuitton's Es Devlin-designed exhibition at London's 180 The Strand. But perhaps the most ambitious events so far have been the club's architectural tours in London and Los Angeles, in partnership with Cos and led by Joe Kerr, a lecturer at Hereford College of Arts and former tutor of Martin's at the Royal College of Art.

2) Why does it suggest the magazine has managed to 'cut through the clutter'?
This magazine is aimed at high quality and tasteful women through its intelligent takes on fashion and culture.

3) How are Gentlewoman Club tickets given out? 
They are handed out to those who sign up on the website.

4) What does the article say about The Gentlewoman's relationship with its audience? 
They have an extremely engaged audience to value their culture.
5) Why are Club events valuable from a digital perspective? 
They also generate digital content.


5) Website and social media research

1) Visit The Gentlewoman's website. How does it promote the magazine? 
Shows the magazine soon as you enter the site.

2) Visit the magazine page of the website. How much of the magazine is available to view online? Is this a smart marketing technique to sell print copies or is it giving content away for free? 
Most of the magazine is available to view online which is basically like giving it away for free.

3) Look at The Gentlewoman's Twitter feed. What content from the magazine or Club events can you find on there? 
There are teasers of the magazines.

4) Go to The Gentlewoman's Instagram page. How does it encourage the audience to engage with the magazine? 
There is previews of the magazines.

5) What representations of fashion and gender can you find on their Instagram page? 
Alternative represenations.


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