Magazines: Industries - the appeal of print and independent magazines

 1) Writer's Edit journal article


Read this excellent Writer's Edit academic journal article on the independent magazine industry and answer the following questions:

1) What is the definition of an independent print magazine?
A magazine which is published without the aid from a large corporation.

2) What does Hamilton (2013) suggest about independent magazines in the digital age?
Small printed magazines are steadily growing even while print is declining.

3) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling?
They struggle to keep reader from switching to online.

4) What does the article suggest about how independent publishers use digital media to target their niche audiences?
They maintain a good online presence.

5) Why is it significant that independent magazines are owned and created by the same people? How does this change the creative process and direction of the magazine?
They can develop their own ideas and can be creative rather than following a structure. 

6) What does the article suggest regarding the benefits of a 'do-it-yourself' approach to creating independent magazines?
The collaborations of like minded people help create the magazine community.

7) The article discusses the audience appeal of print. Why might audiences love the printed form in the digital age?
People may get tired of social media and take a break from it.

8) What are the challenges in terms of funding and distributing an independent magazine?
They cannot pay good rates to their editors and photographers. 


2) Irish Times feature on independent magazines

Now read this short feature in the Irish Times on the growth of independent magazines and answer the following questions:

1) Why are independent magazines so popular?
They are much from different from the mass magazine market and develop their own niche little topics.

2) Why is the magazine publishing industry set up to favour the big global conglomerates?
They reply on advertising for revenue so they have lots of adverts from big conglomerates.

3) What does the article suggest regarding finding an audience for an independent magazine?
Talk in between too broad and too niche in order to get a good audience.

4) What are the challenges for magazine distributors?
There is a massive cost of shipping and if the magazines are not sold they have pay back for shipping.

5) The article suggests that many independent magazines only make money by diversifying into other products. What examples do they give?
Sell clothing, host events, set up a patron page.



3) Interview with Ruth Jamieson

Finally, read 
this excellent interview with Ruth Jamieson, who has written a book on the renaissance of the independent magazine sector. Answer these three quick questions: 

1) What does Ruth Jamieson suggest about the 'death of print'?
That print isn't actually dying but is a luxury in contrast to online magazines.

2) What are the common themes for successful independent magazines?
The internet is a key tool so they can accessed worldwide.

3) How many of these aspects can you find in The Gentlewoman? 
Different types of typography.

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