Newspapers: Daily Mail & Mail Online CSP

 Daily Mail and Mail Online CSP: Blog tasks


Work through the following tasks to complete your case study on the Daily Mail and Mail Online

Daily Mail and Mail Online analysis 

Use your own purchased copy or our scanned copy of the Brexit edition from January 2020 plus the notable front pages above to answer the following questions - bullet points/note form is fine.

1) What are the most significant front page headlines seen in the Daily Mail in recent years?
Lockdown announcement and Brexit.

2) Ideology and audience: What ideologies are present in the Daily Mail? Is the audience positioned to respond to stories in a certain way?
Positioned in a patricidal way and sides with the nation but doesn't lean towards conservative. 

3) How do the Daily Mail stories you have studied reflect British culture and society?
They reflect the ideologies of British culture through the new stories.


Now visit Mail Online and look at a few stories before answering these questions:

1) What are the top five stories? Are they examples of soft news or hard news? Are there any examples of ‘clickbait’ can you find?
  1. Horrifying moment motorcyclist in his 40s is catapulted into the air off a bridge by 'road rage' BMW driver, 34, who rammed him after pair swapped 'non-verbal exchange', leaving rider seriously injured - as motorist is jailed for nearly five years | Daily Mail Online - soft news
  2. 'King Charles is NOT dead': British embassy in Moscow issues furious denial after Russian media shared fake Buckingham Palace statement claiming Monarch 'passed away unexpectedly yesterday afternoon' | Daily Mail Online - hard news
  3. NADINE DORRIES: The moment I saw an aborted foetus gasping for breath scarred me for life. Extending 'pills by post' abortion right up to birth would be a terrible mistake | Daily Mail Online - soft 
  4. Countries where antidepressants are most commonly prescribed around the world REVEALED | Daily Mail Online - soft
  5. Kate Middleton's surprise farm shop trip piles more pressure on the Palace to update the nation on her recovery because aides' silence is just fuelling more conspiracy theories, warn experts | Daily Mail Online -hard news

2) To what extent do the stories you have found on MailOnline reflect the values and ideologies of the Daily Mail newspaper?
Some of the stories mainly lean towards including the Kate Middleton however the rest if the stories are just random unrelated topics which go against it and doesn't fit the right wing category.

3) Think about audience appeal and gratifications: why is MailOnline the most-read English language newspaper website in the world? How does it keep you on the site?
Surveillance- Provides people with news and information about what is going on in the current world.
Personal identify- the audience may personally relate with the story.
Personal relationship- the newspapers tries to set a bond with reader.



Factsheet 175 - Case Study: The Daily Mail (Part 1)

Read Media Factsheet 175: Case Study: The Daily Mail (Part 1) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).

1) What news content generally features in the Daily Mail?
A mixture of both entertainment and serious news aswell.

2) What is the Daily Mail’s mode of address? 
Creates a relationship with the reader and the producer.

3) What techniques of persuasion does the Daily Mail use to attract and retain readers?
Bribery contains practical categories.
Emotional category considers repetition, hyperbole and association comes from celebirity endorsement and advice from professionals.

4) What is the Daily Mail’s editorial stance?
Seen as Britain's most right wing paper
81% consider it a right wing paper while 44 consider it a very right wing paper.


5) Read this brilliant YouGov article on British newspapers and their political stance. Where does the Daily Mail fit in the overall picture of UK newspapers? 
Seen as Britain's most right wing paper
81% consider it a right wing paper while 44 consider it a very right wing paper.


Factsheet 177 - Case Study: The Daily Mail (Part 2)

Now read Media Factsheet 177: Case Study: The Daily Mail (Part 2) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).

1) How did the launch of the Daily Mail change the UK newspaper industry?
Throughout the history of newspapers, technological developments
have influenced the production processes. For example, in 1896
Harmsworth introduced new technologies into the production
process. He raised revenue from carefully targeted marketing and
developed national distribution on a larger scale than previously
existed. The impact on the newspaper was seen in the way information
was presented; the Daily Mail employed shorter bite-size boxes of
information see in the magazine-style digests, such as Tit-Bits (1881).
This meant that news was presented in shorter articles with clear
headlines.

2) What company owns the Daily Mail? What other newspapers, websites and brands do they own?


3) Between 1992 and 2018 the Daily Mail editor was Paul Dacre. What is Dacre’s ideological position and his view on the BBC?

4) Why did Guardian journalist Tim Adams describe Dacre as the most dangerous man in Britain? What example stories does Adams refer to?

5) How does the Daily Mail cover the issue of immigration? What representations are created in this coverage?


Factsheet 182 - Case Study: The Daily Mail (Part 3) Industrial Context

Finally, read Media Factsheet 182 - Case Study: The Daily Mail (Part 3) Industrial Context and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).

1) What do Curran and Seaton suggest regarding the newspaper industry and society?


2) What does the factsheet suggest regarding newspaper ownership and influence over society?

3) Why did the Daily Mail invest heavily in developing MailOnline in the 2000s?
They thought if they expanded content and gained more traffic it can get bigger than the Daily Mail.

4) How does MailOnline reflect the idea of newspapers ‘as conversation’?

5) How many stories and pictures are published on MailOnline?
1000 stories and over 10,000 pictures.

6) How does original MailOnline editor Martin Clarke explain the success of the website?

7) How is the priority for stories on the homepage established on MailOnline?

8) What is your view of ‘clicks’ driving the news agenda? Should we be worried that readers are now ‘in control of digital content’?

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