OSP assessment: Learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Some really excellent points and use of key media terminology and theorists.

EBI: More discussion needed on the Voice and more development needed for Q2 overall.

2) Read the whole mark scheme for this assessment carefully. Identify three specific aspects from Figure 1 (the Google Home advert) that you could have mentioned in your answer (e.g. selection of image, framing and focus, colour, text etc.)

• Repetition of the word ‘home’ creates connotations of safety, warmth and comfort

• Use of colour, reinforced by neutral grey of the device, creates feeling of warmth (browns,

oranges, sunlight from left-hand side of image).

• The repetition of the word ‘home’ may disturb audiences who see the advert as an example

that nowhere is safe from multinational capitalist giants such as Google.

3) Now use the mark scheme to identify three potential points that you could have made in your essay for Question 2 (Hesmondhalgh - validity of theory/narrow range of values and ideologies).

• The ‘End of Audience’ that Clay Shirky writes about means that a wider, more diverse range

of values and ideologies are now available to consumers. This would suggest

Hesmondhalgh’s theory is not valid. Zendaya’s online and social media presence arguably

supports this with her promotion of a liberal agenda that challenges attitudes towards race

and gender in society and the media industries.

• As a former Disney child star, a more cynical approach to Zendaya’s online presence may

suggest that she constructs her social media and online presence very carefully to create a

persona that is economically successful and appealing to her target audience.

• The Voice offers an explicit Black British perspective on news stories and issues in London

and the UK. This alone sets it apart from mainstream media and suggests that

Hesmondhalgh’s view that only a narrow range of values and ideologies are available is not

entirely valid.

4) Use your exam response, the mark scheme and any other resources you wish to use to write a detailed essay plan for Question 2. Make sure you are planning at least three well-developed paragraphs in addition to an introduction and conclusion.

Para 1- How Zendaya reflects question

Para 2- How The Voice reflects the question

Para 3 - Summary + conclusion.

5) Finally, identify three key areas you plan to revise from the OSP unit (CSP aspects or theories) having looked at your feedback from this assessment.

The Voice 

Clay Shirky

Hesmondhalgh