Y13 Baseline assessment: Learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). GRADE B

Good use of media language and retention of information.

Develop your points more further.


2) Focusing on the unseen question 1, pick out three bullet points on the anticipated content and link each point to the three aspects of the question - denotation, connotation, myth. 
the construction of myth through the use of signs – the lone, charismatic American
hero, violent but thoughtful and reflective.
the visual codes and composition of the image including framing
the denotation of the costume, props, colour and body language

3) Look at the anticipated content for the 25-mark Magazines question. Pick out three points on GQ and three on The Gentlewoman that you think are particularly interesting for this question on social and cultural contexts.
• GQ could be seen as a clear example of the way media producers respond to changing social
and cultural contexts – a magazine that has explicitly attempted to redefine modern
masculinity.
• Global Editorial Director Will Welch has championed a ‘New Masculinity’ that has seen cover
shoots that challenge gender stereotypes and a move away from style advice to self-
expression.
• CSP pages that support this view include the Robert Pattinson cover shoot (Art and Fashion
issue) and the extended interview and fashion photoshoot with actor Jonathan Bailey.
Specific analysis might include the unusual, subversive font and typography on the Pattinson
cover or the Virgil Abloh feature that offers a ‘Golden age of creativity’.

• The Gentlewoman magazine has bucked the trend when it comes to the decline in print
media but perhaps reflects changes in social and cultural contexts with regards to
rebranding print as a luxury product in an ethical lifestyle.
• It is published just twice a year which is perhaps the consequence of the digital revolution in
society. It’s worldwide distribution (many copies paid by subscription rather than
newsstand) reflects the change in the way audiences buy and consume their media.
• The magazine certainly reflects the feminist movement and therefore does show a product
responding to changing social and cultural contexts. Editor Penny Martin talks about wanting
to represent “how modern women live” and reflect “women as they actually look, sound
and dress”. The magazine has also subverted trends in the women’s lifestyle genre by
selecting a wide range of cover stars including 88-year-old Angela Lansbury and Beyonce
deliberately photographed using no make-up.
    4) Write a full essay plan for the 25-mark Magazines question. The mark scheme contains plenty of ideas you can use here. Your plan should include notes/bullet points addressing the following:
    • Introduction: one sentence answering the original question and laying out your argument clearly.
      • Paragraph 1 content: GQ social context
    • Paragraph 2 content: GQ cultural context
    • Paragraph 3 content: Gentlewoman social context
    • Paragraph 4 content: Gentlewoman cultural context
    • Conclusion: sum up your argument a final time in one sentence
    5) Finally, identify three key skills/topics you want to work on in A Level Media this year before the final exams in June.
    Learn the all the theorist, better analysis of media language and learn key definitions like myth.

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