Y12 Media exam: Paper 1 Learner response

  


1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

WWW: You have added way more detail into your paragraphs now and do not write in a brief way.

EBI: Add more context to the answers such as key facts.

2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A:

Q1 (unseen text) additional point/theory: The visual signifiers also emphasise class, wealth and success.

Q2 (unseen text and CSP) additional point/theory/CSP reference:  Aggressively heterosexual representation perhaps shows male insecurity in light of the
decriminalisation of homosexuality in 1967.

Q3 (music video) additional point/theory/CSP reference: The final scene of the video in the line dancing hall perhaps suggests cultural conviviality.

3) Now focus on Section B. Section B began with two questions testing your knowledge of industry terminology. Make sure you know the answers to these (get the answers from the mark scheme if you have to):

Benefits of vertical integration: increased profitability, greater economies of scale and greater control over manufacturing process

Definition and benefits of diversification: Reaches wider group of people. Diversification is when a media company branches out into a different area of the media industries.

4) The Section B CSP focus was on Blinded By The Light. The impact of new technology on distribution was a weaker area in most answers. Pick out three points from the mark scheme that you could have included in your answer here.
New technology has reduced the costs of film production, distribution and marketing due to
the rise in digital editing, YouTube and social media.
Worldwide release of film in August 2019 reflects global nature of film industry in digital age
with UK distribution handled by eOne Entertainment, a Canadian media giant.
New technology has reduced the costs of film production, distribution and marketing due to
the rise in digital editing, YouTube and social media.

5) Finally, identify three things you plan to revise before your next Media assessment or mock exam (e.g. terminology, particular theories or CSPs etc.) 
Blinded By The Light key facts.
Old Town Road key facts.
Score Hair Cream advert.

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