Advertising assessment: Learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Good,clear, concise writing throughout.
EBI: Q3 lacks any explicit reference to post colonial concepts.
2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.
Q1- Female desire - woman as active sexual agent, empowered sexuality.
Q2- hyper masculine representation.
Q3- Racial othering. Gilroy suggest non white people as the racial other.

3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer. 
black tie seen as phallic symbol grabbed by female model.
objectification of men female gaze- Gill
Stereotypical stereotypes of beauty - white, slim and 20s.

4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?
Reinforces James Bond masculinity.
Represent of Judith Butler that gender is a performance.

5) Now look over your mark, comments and the mark scheme for Question 3 - the 9-mark question on Sephora Black Beauty Is Beauty. List any postcolonial terminology you could have added to your answer here.  
Racial conviviality shows that all races are equal to each other and are celebrated by Sephora. 
Double consciousness having 2 racial identities.

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