Collective identity and representing ourselves

 

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'
We are involved in constructing our own identity.

2) List three brands you are happy to be associated with and explain how they reflect your sense of identity.
Samsung- I use my phone everyday to help me with my tasks.
Sketchers- I wear these shoes daily to go gym.
Dell- My home computer so I can do my studies.

3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?
Yes because media would rather go for a more flashy story than the real truth.

4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more. Media saturation means that there is a ton of cultural value placed on lifestyle that this shapes how someone lives. Society is heavily influenced by media saturation since most of the social norms are constructed by this.

5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?
Like 70 percent because I only tend to post when I'm out and having fun to make my life seem more interesting than it actually is. I have never removed pictures before.

6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?
Data mining is used by companies so they can identify trends. I don't mind it because these products fit by lifestyle and the type of person I am. This is not a invasion of privacy because I gave permission.


Task 2: Media Magazine cartoon

Now read the cartoon in MM62 (p36) that summarises David Gauntlett’s theories of identity. Write five simple bullet points summarising what you have learned from the cartoon about Gauntlett's theories of identity.

gender performance
male gaze
pick and mix
audiences processing messages made by the media
technologies of self

Task 3: Representation & Identity: Factsheet blog task

Finally, use our brilliant Media Factsheet archive on the M: drive Media Shared (M:\Resources\A Level\Media Factsheets) to find Media Factsheet #72 on Collective Identity. The Factsheet archive is available online here - you'll need your Greenford Google login to access. Read the whole of Factsheet and answer the following questions to complete our introductory work on collective identity:

1) What is collective identity? Write your own definition in as close to 50 words as possible.
Collective identify means a sense of belonging within a group or society. This may be in things such as sports, religion, school, economic state, social class, gender or sexuality. Most people within the same group would express similar views and ideologies among society.

2) Complete the task on the factsheet (page 1) - write a list of as many things as you can think of that represent Britain. What do they have in common? Have you represented the whole of Britain or just one aspect/viewpoint? 
Big ben
Tea
Fish and chips
Royal Family
BBC
None of these things have anything much in common expect being significant within British culture. This is just one viewpoint.

3) How does James May's Top Toys offer a nostalgic representation of Britain? These toys are targeted towards older people so they can reflect back to the "good old days" being a kid in Britain.

4) How has new technology changed collective identity? People are able to connect with others across the world who share similar interests.

5) What phrase does David Gauntlett (2008) use to describe this new focus on identity? Identify is complicated and everyone thinks they got one.

6) How does the Shaun of the Dead Facebook group provide an example of Henry Jenkins' theory of interpretive communities online? This collective identity is called a interpretative community. They actively use social media to seek inspiration and create new identities. This Facebook group is a fan created group resembling collective identity.  

Comments

Post a Comment

Popular posts from this blog

Videogames: The Sims FreePlay - Audience and Industries

  The Sims FreePlay CSP - Audience and Industries blog tasks Create a new blogpost called 'The Sims FreePlay CSP - Audience and Industries blog tasks' and complete the following tasks. Audience Read  this App Store description and the customer reviews for The Sims FreePlay  and answer the following questions:   1) What game information is provided on this page? Pick out three elements you think are important in terms of making the game appeal to an audience. Create your story, your way. Build your virtual town. Design and decorate dream homes that show off your interior design skills and personal style. hoose their paths through love, romance, relationships and marriage. 2) How does the game information on this page reflect the strong element of participatory culture in The Sims? People can share their own reviews and ratings about this game. 3) Read a few of the user reviews. What do they suggest about the audience pleasures of the game?  People can use this game as an escape
Read more

MIGRAIN: Feminist theory

Image
1) What examples are provided from the two texts of the 'male gaze' (Mulvey)?  One example is how Beyonce is objectified herself on the camera for male gaze. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? Texts such as this suggest that is there no more need to post feminism. 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Feminism-  the advocacy of women's rights on the basis of the equality of the  sexes . Post- feminism -  a societal perception that many or all of the goals of feminism have already been achieved. 3rd wave feminism- A movement which encouraged women to be more dominant. This is led by "Gen Z" Now read  The Theory Drop: Gender Performativity   ( MM69 , page 25) and answer the following questions. 1) How does the writer suggest gender performativity is established from a young age?  He suggested that gender has been taught
Read more
Image
  Language Introduction Read  this review of Horizon Forbidden West in the Financial Times  (should be non-paywalled but you can  read the text of article here if needed ). Answer the following questions: 1) Why does Guerrilla Games have 'a serious case of bad timing'?  You’ve got to feel for Guerrilla Games. No sooner had it released its fantastic 2017 open-world role-playing game Horizon Zero Dawn than it was overshadowed by Zelda: Breath of the Wild, which launched a week later and turned out to be an all-time gaming great. Now just as it delivers an excellent sequel, Horizon Forbidden West, another phenomenon arrives on its heels to suck away all the oxygen, Elden Ring. Poor Guerrilla, a team of superb developers with a serious case of bad timing. 2) What is the narrative for the original game Horizon Zero Dawn?  The games take place a thousand years after rampaging machines have wiped out most of humanity. Survivors have clustered into tribal communities who view relics of
Read more