MIGRAIN: Hesmondhalgh - The Cultural Industries

 


1) What does the term 'Cultural Industries' actually refer to?
It is a risky business that media companies are operating. They can offset the business risk by creative and business structure.

2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable?
If a media company keeps on capitizing on their success from previous hits they can keep on making a profit.
3) Why do some media products offer ideologies that challenge capitalism or inequalities in society?
To give people a different opinion towards society and to stand up for themselves.
4) Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries? 

5) Why are so many cultural industries a 'risky business' for the companies involved?
They can lose vast amounts of profit.

6) What is your opinion on the creativity v commerce debate? Should the media be all about profit or are media products a form of artistic expression that play an important role in society? I believe products should be more creative because that is the whole point of media. To use your mind to develop and expand on new and versatile projects.

7) How do cultural industry companies minimise their risks and maximise their profits? (Clue: your work on Industries - Ownership and control will help here)                                           

#8) Do you agree that the way the cultural industries operate reflects the inequalities and injustices of wider society? Should the content creators, the creative minds behind media products, be better rewarded for their work? The  content creators should be rewarded way more for their work because 

9) Listen and read the transcript to the opening 9 minutes of the Freakonomics podcast - No Hollywood Ending for the Visual-Effects Industry. Why has the visual effects industry suffered despite the huge budgets for most Hollywood movies?

10) What is commodification? 
Turning everything into something that can be bought or sold.

11) Do you agree with the argument that while there are a huge number of media texts created, they fail to reflect the diversity of people or opinion in wider society? Yes because I believe many media products are created with generic stereotypes of the people and society.

12) How does Hesmondhalgh suggest the cultural industries have changed? Identify the three most significant developments and explain why you think they are the most important. 

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