1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert?
The preferred reading is that 50 Cent is trying to inspire people through his rags to riches story. He shot multiple times and grew up in a dodgy neighbourhood and still grew up to be a successful. He wants others to also achieve the same success he did.
The negotiated reading is that hard work can fix your situation no matter in what state you are. RBK makes being in poor neighbourhood look good since you can escape through determination and effort.
The oppositonal reading is that RBK are taking advantage of people living in poor neighbourhoods such as 50 Cent so get more sales within that target group. They are also portraying black people to live in these types of neighbourhoods.
2) What are the preferred, negotiated and oppositional readings for the advert of your own choice that you analysed for last week's work?
The preferred reading is that they think women are equally achieve greatness as much as men can. Hard work and determination will get any one to the top.
The negotiated reading is that Nike are following the typical stereotypical that women should be first before men. They may think women can beat men.
The oppostional reading is that Nike think women are weaker to men and should be given priority and aid to help them succeed. Many people may dislike Nike for this type of opinion.
3) How useful is Reception theory when analysing media products?
I think that reception theory is very useful when analysing media products because we can understand many different viewpoints of one particular thing. We can have a much more clear idea of what lots of people think of a particular product. Such as the 50 Cent Ad, this can viewed as inspiring to many but also may portray negative stereotypes about black people. Overall, the message is intended to be very positive to the viewer but can also be seen as a negative to others.
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