MIGRAIN: Genre

 

1) What example is provided of why visual iconographies are so important?
Broadcast
2) What examples are provided of the importance of narrative in identifying genre?
Codes and conventions
3) What is the difference between character representation in action movies and disaster movies?
Hero is given to one person in action movies but multiple people in disaster movies.
4) What are the different ways films can be categorised according to Bordwell? 
Genre, director and audience
5) List three ways genre is used by audiences.
Compare media products, reject them and have an opinion on them.

6) List three ways genre is used by institutions or producers.

Getting an audience, marketing and getting reviews

7) What film genre is used as an example of how genres evolve? What films and conventions are mentioned?

Action movies.

Read Media Factsheet 126 - Superheroes: A Genre Case Study and answer the following questions:

1) List five films the factsheet discusses with regards to the Superhero genre.
Superman
Spiderman
X-men
Guardians of galaxy
Avengers
2) What examples are provided of how the Superhero genre has reflected the changing values, ideologies and world events of the last 70 years?
Superman was forced into conflict even though he wanted peace.
3) How can Schatz's theory of genre cycles be applied to the Superhero genre?


Task 2: Genre analysis case study

Carry out your own genre analysis using the model provided by media theorist Daniel Chandler. Choose a film or TV text and answer the following questions - brief answers/bullet point responses are fine:

General
1) Why did you choose the text you are analysing?
Watched it on netflix.
2) In what context did you encounter it?

Netflix
3) What influence do you think this context might have had on your interpretation of the text?
There will be a lot of fighting.
4) To what genre did you initially assign the text?
Action
5) What is your experience of this genre?
I love it because it is fast paced.
6) What subject matter and basic themes is the text concerned with?
MI7
7) How typical of the genre is this text in terms of content?
very typical with lots of fight scenes.
8) What expectations do you have about texts in this genre?
lots of gun fights and car chases.
9) Have you found any formal generic labels for this particular text (where)?

None
10) What generic labels have others given the same text?
None
11) Which conventions of the genre do you recognize in the text?
Fast paced gun fights.
12) To what extent does this text stretch the conventions of its genre?
Slight extent
13) Where and why does the text depart from the conventions of the genre?
N/A
14) Which conventions seem more like those of a different genre (and which genre(s))?
N/A
15) What familiar motifs or images are used?
N/A
Mode of address
1) What sort of audience did you feel that the text was aimed at (and how typical was this of the genre)? Young adults and teenagers because it is a typical action movie.
2) How does the text address you? It keeps me interested.
3) What sort of person does it assume you are? A thrill seeker,
4) What assumptions seem to be made about your class, age, gender and ethnicity? N/A
5) What interests does it assume you have? actions, gun fights and fast paced shots and editing.

Relationship to other texts
1) What intertextual references are there in the text you are analysing (and to what other texts)? Intertextuality is when a media product references another media text of some kind. It refers back to the original James Bond movies.
2) In terms of genre, which other texts does the text you are analysing resemble most closely?
Fast and Furious
3) What key features are shared by these texts?
Fast paced action and car chases
4) What major differences do you notice between them?
Several heroes in Fast and Furious and only 1 hero in Johnny English.


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